People Buy only for 2 reasons
Either to gain a profit
Or to Avoid a loss( loss of happiness, loss of service etc)
Personal Brand is important for decision making.
Sometimes it is more important than your organization's brand.
Research says that, customer's bound to buy from the person whom they get happiness and also good product and service. The happiness and service are intangible. Science cannot define it. It is a feeling. Organization's brand cannot give that feeling. But your personal brand can ! See you online.