IS CUSTOMER GOD ? It is often said that customer is God . Looking at Customer as God is a positive trait. But all customers are NOT God....

RECIPE FOR MARKETING -PART 7 ( DOGGED PERSISTENCE Vs INTELLIGENCE)-Brihat Jatak & Bhagvad Gita The aim of every business strategy should...

A candidate (Microcosm) attending an interview is in the process of marketing his candidature to create a value and transmit and exchange...

RECIPE OF MARKETING-PART 4 ( The Ultimate Marketer) Switch the mind set and build confidence. There seems there is no end of war of words...

RECIPE FOR MARKETING-PART 3 ( MARKETING IS MAYA) Dronacharya ( one of the best teacher in the world next to Parashurama) summoned two of...

Marketing is like learning to Swim.They are both learnt by doing, not by reading a book. It is not about complicated customer profiling...

Personal Values Vs Organisational Values -based on Kouzes & Posner and Astrology: Before we come to Kouzer & Posner study 2008 about to...

You can’t wirte an article on strategy with out quoting “Brihadaranyaka Upanishad”. IS STRATEGY IMPORTANT? Of course strategy matters ....

Email Campaigns and or Social media marketing or online marketing campaigns might generate a spike in site traffic (Yes good for AdSense...

MARKETING -IS VOCABULARY IMPORTANT IN MARKETING? In Marketing Is vocabulary  important? . Only the Company ,price, quality and delivery...