IS CUSTOMER GOD ? It is often said that customer is God . Looking at Customer as God is a positive trait. But all customers are NOT God....

If you POWEREX you will buy none other ! LONGER LIFE TUBULAR BATTERIES, currently exporting to African countries. We invite your...

RECIPE FOR MARKETING -PART 7 ( DOGGED PERSISTENCE Vs INTELLIGENCE)-Brihat Jatak & Bhagvad Gita The aim of every business strategy should...

A candidate (Microcosm) attending an interview is in the process of marketing his candidature to create a value and transmit and exchange...

RECIPE OF MARKETING-PART 4 ( The Ultimate Marketer) Switch the mind set and build confidence. There seems there is no end of war of words...

RECIPE FOR MARKETING-PART 3 ( MARKETING IS MAYA) Dronacharya ( one of the best teacher in the world next to Parashurama) summoned two of...

RECIPE FOR MARKETING -PART 2 Any person who sells a product,service or idea is a Sales Person. Based on this definition, who is not...

Marketing is like learning to Swim.They are both learnt by doing, not by reading a book. It is not about complicated customer profiling...

EAGLE VERSUS SNAKE (MARKETING IS WAR)- Competing with Giants “Marketing is war” sentiment is of course hyperbolic. This strategy concept...

CHOOSE TO BE GREAT INSTEAD OF BIG ( GRASS VS BIG TREE)- If you are weak, be unique and different in your weakness A weak person can...

4 THINGS TO REMAIN HAPPY IN SALES & MARKETING THIS IS NOT ABOUT HOW TO BECOME A MILLIONAIRE, BUT DEFINITELY YOU WILL BE THRIVING AND...

SELLING & SKILL-WILL MATRIX SKILL & WILL are inseperable bedfellows in selling. But selling is more a matter of Will than Skill. But...

NEURO MARKETING – PRICE The tendency to perceive price difference between the products is not just depending on the amount of money spend...

NEURO MARKETING: Oh no! Neuroanatomy. It is just about human brain and marketing. Scan People’s head that will give us information that...

Personal Values Vs Organisational Values -based on Kouzes & Posner and Astrology: Before we come to Kouzer & Posner study 2008 about to...

You can’t wirte an article on strategy with out quoting “Brihadaranyaka Upanishad”. IS STRATEGY IMPORTANT? Of course strategy matters ....

PROMOTION FIRST, SALES SECOND Long and Painful experience has taught me one great principle in managing sales for other people and for my...

If you want to sell a product, sell the category first and create an emotional buying impact in customer’s mind. Perception of mind is a...

3 KEYS IN SELLING. IF YOU DONOT KNOW THESE 3 KEYS IN SELLING, YOU WILL NEVER ABLE TO MAKE EVEN ONE DOLLAR BUSINESS INDEPENDENLY AND CAN...

Email Campaigns and or Social media marketing or online marketing campaigns might generate a spike in site traffic (Yes good for AdSense...